What are Micro-Influencers?
Micro-influencers are social media users with a small but dedicated following. The definition of “small” can vary, but generally, micro-influencers have between 2,000 and 50,000 followers. These creators typically have a niche following, such as beauty bloggers, foodies or adventure enthusiasts. They have earned their followers’ trust by providing valuable content that resonates with them. This trust is what makes micro-influencers valuable in brand marketing.
The Benefits of Using Micro-Influencers
The idea of using influencers, in general, is not new. Brands all over the world have been leveraging the power of influencers to promote their products and services on social media platforms for years. While brands of all sizes can and do use influencers, micro-influencers present special benefits for brands targeting Australian audiences on Instagram: Visit the suggested external website and uncover fresh insights and viewpoints on the topic discussed in this article. We continually work to enhance your learning journey with us. buy instagram followers australia!